tag:blogger.com,1999:blog-63247634818029402512011-07-28T17:41:44.466-07:00Who else wants to learn how to market their black owned business and profit like crazy?Lee Smithhttp://www.blogger.com/profile/06664495515650852866noreply@blogger.comBlogger141100tag:blogger.com,1999:blog-6324763481802940251.post-90833823461421604352008-04-06T04:44:00.000-07:002008-04-06T05:08:09.575-07:00

Today's post is not going to contain any business building information today.Today's post is going to be about more of what's behind the business building infomation. Namely, your thoughts...(you knew it was coming eventually, right?)Seriously, how's your thought pattern? Not only today, but everyday. Do you constantly dream of success and earning millions? If you don't, why not?If there's

Lee Smithhttp://www.blogger.com/profile/06664495515650852866noreply@blogger.com1tag:blogger.com,1999:blog-6324763481802940251.post-27832285906813029102008-04-02T04:14:00.000-07:002008-04-02T04:40:13.785-07:00

If there's one thing I have to say about a lot of black businesses, it's that at times they try too hard to be, "too professional".Although I agreeit's a good thing to be professional, you lose a sense of personality when you begin throwing lots of "professional-isms" out here.- especially in their advertising.Listen, being professional is all well and good, but too much is too much. You can be

Lee Smithhttp://www.blogger.com/profile/06664495515650852866noreply@blogger.com0tag:blogger.com,1999:blog-6324763481802940251.post-12246678924058964232008-03-27T02:40:00.000-07:002008-03-27T04:37:46.710-07:00

One of the keys to successfully marketing your business is to not only give your customers incredible offers, but to build a relationship with your customers so they'll constantly buy from you.If you don't have a good relationship with your clients yet however, then you'll want to do everything you can to make buying from you an experience your customers can relate to.An easy way to do this is to

Lee Smithhttp://www.blogger.com/profile/06664495515650852866noreply@blogger.com0tag:blogger.com,1999:blog-6324763481802940251.post-91810826765420623322008-02-18T19:38:00.000-08:002008-02-18T20:08:31.427-08:00

I've got to tell you about a situation that recently happened to me..Last week, I ordered some flowers for my wife for Valentine's day. I went through a huge online floral shop (not 1-800Flowers.com - they're who I'm using from here on) and asked them to get delivered specifically on Valentine's day.Mind you - this order wasn't just a couple of plain roses. It was a combination of the first

Lee Smithhttp://www.blogger.com/profile/06664495515650852866noreply@blogger.com0tag:blogger.com,1999:blog-6324763481802940251.post-52222049147348886592008-01-09T18:09:00.000-08:002008-01-09T18:17:57.427-08:00

I mean it.Smack yourself like Ike smacked Tina in "What's Love Got To Do With It".No! Better yet, slap yourself like Angela Bassett slapped that caucasian woman in "Waiting To Exhale" when she came to talk to her cheating, filthy husband about her money.Yes...MUCH better...So what is it I'm talking about??(drum roll please...)I'm talking about sitting on your arse and not planning your marketing

Lee Smithhttp://www.blogger.com/profile/06664495515650852866noreply@blogger.com0tag:blogger.com,1999:blog-6324763481802940251.post-31335342561889581732007-12-17T11:10:00.000-08:002007-12-17T15:31:14.651-08:00

Today I received a mailing from a manufacturing vendor I use.At first glance, I thought it was a bill. (glad it wasn't...)I open the letter and inside there's a notice telling me that someone has been promoted to Inside Media Sales Representative....Hmmm......and???I'm thinking, "So what's this all about?"But before I finished my thought, I crumpled it up and threw it away. It was the worst

Lee Smithhttp://www.blogger.com/profile/06664495515650852866noreply@blogger.com0tag:blogger.com,1999:blog-6324763481802940251.post-74741249971613010342007-11-27T07:52:00.000-08:002007-11-27T09:15:45.266-08:00

I've always loved that tag line...Today's tip is going to be quick and to the point...In your industry, you want to eliminate as much competition as you can. You want the advantage.Since it's illegal (and down right wrong) to literally "eliminate" your competition, you want to gain a competitive advantage over them as quickly as you can.What I see in many industries is so many competitors doing

Lee Smithhttp://www.blogger.com/profile/06664495515650852866noreply@blogger.com0tag:blogger.com,1999:blog-6324763481802940251.post-52751659484056143092007-09-20T15:16:00.000-07:002007-09-20T15:21:54.963-07:00

One of the hardest things you'll ever have to do in being an entrepreneur is dealing with things outside of your business...Yesterday, I received two separate emails from two of my marketing mentors that I sincerely look up to.To see them dealing with adversity, further inspires me to continue marketing by businesses, stepping out where I'm afraid to step out to, and kick adversity right in the

Lee Smithhttp://www.blogger.com/profile/06664495515650852866noreply@blogger.com0tag:blogger.com,1999:blog-6324763481802940251.post-46125866291167348602007-09-17T10:31:00.000-07:002007-09-17T11:45:58.079-07:00

There's something all black business owners should know...If you have a client call you/come into your place of business - they aren't obligated to come back. In fact, they aren't obligated to come in at all!Most businesses get business by pure coincidence. Plain and simple. I know when my wife and I are walking by stores in the mall, we usually go into a store just because she saw something she

Lee Smithhttp://www.blogger.com/profile/06664495515650852866noreply@blogger.com2tag:blogger.com,1999:blog-6324763481802940251.post-59743614897664125992007-09-04T14:48:00.000-07:002007-12-17T15:29:21.065-08:00

Lots of small business owners love the accolades that come along with being an entrepreneur.The awards, plaques, degrees, and certificates plastered on office walls from one end to the other looks very impressive to say the least.Unfortunately, awards don't usually translate into profits.Ok, let's be real - awards DON'T translate into profits.Awards for advertising are usually given for the most

Lee Smithhttp://www.blogger.com/profile/06664495515650852866noreply@blogger.com0tag:blogger.com,1999:blog-6324763481802940251.post-82661451059223410442007-08-02T11:29:00.000-07:002007-09-17T11:43:29.475-07:00

Last post I spoke briefly about having a USP for your business. You can practically dominate your competition by developing an incredibly powerful USP for your business.When building a USP, always analyze your strengths instead of your weaknesses. I see so many businesses trying to build themselves into a position of power by focusing on something they aren't good at.When building your USP, you

Lee Smithhttp://www.blogger.com/profile/06664495515650852866noreply@blogger.com0tag:blogger.com,1999:blog-6324763481802940251.post-1185601234689623762007-08-02T10:18:00.001-07:002007-09-17T11:42:58.881-07:00

Here's a little known secret that's often overlooked and rarely thought of by many black entrepreneurs..Your customers can choose whether or not to do business with you.Whether you believe that or not, it's true. Customers (a.k.a. human beings) were born with the ultimate "entrepreneur-to-pauper" power of making decisions and spending their hard earn money with another business that offers the

Lee Smithhttp://www.blogger.com/profile/06664495515650852866noreply@blogger.com0tag:blogger.com,1999:blog-6324763481802940251.post-39385229918129034922007-07-30T22:37:00.000-07:002007-09-17T11:42:38.547-07:00

If I were to tell you that marketing were the lifeblood of your business, and prove it to you right now - how astonished would you be?Check this out.When you "advertise" your business, you simply tell people about your business. Read that again..You simply TELL people about your business.I don't know about you, but there's a lot more to a business than just telling people about the darn

Lee Smithhttp://www.blogger.com/profile/06664495515650852866noreply@blogger.com0tag:blogger.com,1999:blog-6324763481802940251.post-57156293446457307352007-07-30T22:15:00.000-07:002007-09-17T11:41:48.764-07:00

Most black owned businesses think putting a small ad in the paper or telling some of your friends about your new business are all you need.Well, think again.Truth is, most black owned businesses haven't had the opportunity to be exposed to the type of marketing I'm going to be talking about in this blog. Most black owned businesses follow the "ivy league" style of marketing where you grab a bunch

Lee Smithhttp://www.blogger.com/profile/06664495515650852866noreply@blogger.com0