I mean it.
Smack yourself like Ike smacked Tina in "What's Love Got To Do With It".
No! Better yet, slap yourself like Angela Bassett slapped that caucasian woman in "Waiting To Exhale" when she came to talk to her cheating, filthy husband about her money.
Yes...MUCH better...
So what is it I'm talking about??
(drum roll please...)
I'm talking about sitting on your arse and not planning your marketing for this year.
Far too many business owners I know and don't know are sitting around failing to write out a marketing plan that's going to bring them money this year.
Listen - if you're not planning your marketing scheme for this year, how in the he** do you suppose you're going to make any money this year?
Do this - think about the money you made last year. Done that? Good.
If you didn't have a marketing plan in place, I guarantee you would have TRIPLED it if you had one. A GOOD one.
Look, don't let those college MBAs fool you about marketing. Marketing is not advertising and it never will be.
Marketing is about bringing money into the business every single day you wake up. If you're not, you're playing games with yourself.
Listen, the years I didn't plan my marketing I was broke. I hated it.
So guess what I'm gonna do from this point on?
(and if you say anything other than 'plan your marketing', smack yourself again - HARD.)
What's that? Don't know where to start?
Check my next post and I'll show you where I start and how to do it.
Time to get paid,
Lee Smith
Wednesday, January 9, 2008
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