Marketing Campaign Ideas - Pt. 1

One of the keys to successfully marketing your business is to not only give your customers incredible offers, but to build a relationship with your customers so they'll constantly buy from you.

If you don't have a good relationship with your clients yet however, then you'll want to do everything you can to make buying from you an experience your customers can relate to.

An easy way to do this is to tie-in your marketing with events people are already familiar with.

Since April is just around the corner, I thought I'd share a few ideas you can tie your marketing campaigns into:

- April Fools' Day
- Easter

Those are the easy ones right? April Fool's is probably the easiest...

Your headline could read, "We'd Be FOOLISH to Not Invite You To Our April Fool's Sale - For 24 Hours Only Take An Additional 10%-15% off Anything In The Store. And If you Find An Item With A Joker Sticker On The Package, Take An Additional 15% Off At The Register."

Simple right? You can do this for any business. In fact, in the service business, you can run this promotion and have them take an additional 10% off any service. You can mail out playing cards with the Joker character on them and have those selected take an additional 15-20% off any service you want.

With Easter, you can play for a "business resurrection" sale if you choose. (I personally wouldn't hold it on Easter Sunday...)

You can start three days before Easter, just as Christ was buried three days before he was risen.

Again, these are just ideas. Here are some more events happening in April you can take advantage of:

-Alcohol Awareness Month (special deals to those who have been clean and sober)
-Counseling Awareness Month (special deals for high school, college, job and career counselors)
-Earth Month - (I'm sure you can tie in a way to promote a "green" sale, especially with all the environmentally aware people these days....that's a huge untapped market)
-IBS (Irritable Bowel Syndrome month) - Don't laugh, I'm sure there are doctors with patients who suffer from this who would be glad to do a joint venture with you
- National Donate Life Month
- National Occupational Awareness Month
- Sexual Assault Awareness month
- National Youth Sports Safety Month

To benefit from this, you've got to think outside of the box. Think of a way to communicate with the different niche audiences in the markets above and run the promotions!


Best,

Lee Smith

P.S. - If you want to run promotions but you're having a hard time coming up with powerful offers to offer your customers, check out this resource by Jay Conrad Levinson. If you don't know, Jay is the father of Guerilla Marketing. If you want to know precisely how Jay would run a profitable promotion and make it work like crazy, even in the hard times, then you'll want to check this out and follow his plan on how to make it profitable for your business.

See what I'm talking about by going here. See it for yourself.