Dare To Be Different...From Your Competitors

I've always loved that tag line...

Today's tip is going to be quick and to the point...

In your industry, you want to eliminate as much competition as you can. You want the advantage.

Since it's illegal (and down right wrong) to literally "eliminate" your competition, you want to gain a competitive advantage over them as quickly as you can.

What I see in many industries is so many competitors doing the same thing. It makes no sense.

The definition of "insanity" is doing the same thing over and over again and expecting a different result. If all the businesses in your industry are doing the same thing and you copy them, do you really think you have an advantage?

You don't.

You must be different than your competition. You must be so uniquely different that you practically invent an entirely new business in your industry.

Look at Subway, the sandwich makers. Have you seen the new Subway commercials where they advertise the people who have lost weight eating their sandwiches?

Although Subway still sells sandwiches, they've positioned themselves as a weight loss program. By doing this, they've gained an incredible advantage over any other business in their industry.

What can you do for your business??

What do you do differently than your competitors?

What are some strengths you can use to build your business faster??

Whenyoiu distinguish these differences and use them as strengths to build your business, you'll have the advantage over your competition - and and much healthy bottom line.