Lots of small business owners love the accolades that come along with being an entrepreneur.
The awards, plaques, degrees, and certificates plastered on office walls from one end to the other looks very impressive to say the least.
Unfortunately, awards don't usually translate into profits.
Ok, let's be real - awards DON'T translate into profits.
Awards for advertising are usually given for the most creative and most innovative ad campaign of the year/month etc.
Rarely are they given for the amount of profits generated...
You have to realize that as a small business owner, you don't have time to win awards. Your focus should be on selling something and making a profit - NOW.
Think about it - what good does having a nice, glittery award do if you don't make enough money to pay the light bill that will display your nice little award??
Profits matter - awards and accolades are nice.
Focus on generating profits. Without profits, you don't have a business...you just have a hobby.
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