What's Your Advantage - (con't)

Last post I spoke briefly about having a USP for your business. You can practically dominate your competition by developing an incredibly powerful USP for your business.

When building a USP, always analyze your strengths instead of your weaknesses. I see so many businesses trying to build themselves into a position of power by focusing on something they aren't good at.

When building your USP, you always want to build your business with a decisive, tactical advantage over your competition. Never go into battle unprepared.

Building a business from your weaknesses instead of your strengths would be like the USA fighting the war on terrorism with slingshots.

Analyze your business: if you're a hair salon owner and you've been by your customers that they like coming to your shop aside from others, ask them why. Their answer can be the foundation of your USP.

If your customers say your business is fast, turn that into your USP like this:
"Hairdos done in 45 minutes or your next one is FREE." or "The Only Hair Salon that guarantees you'll be in and out in less than 45 minutes - or it's FREE!"

If they say your hairdos last longer than any other stylist in town, use that like this:
"Our shop is smaller, but your hairdo will last for 3 weeks or it's FREE"
--or--
"With weather aside, if your hair falls in 3 days or less after getting it done with us, come back and we'll redo it for FREE"

Find your unique advantage in the marketplace and use it to your advantage.