What's Marketing All About?

Most black owned businesses think putting a small ad in the paper or telling some of your friends about your new business are all you need.

Well, think again.

Truth is, most black owned businesses haven't had the opportunity to be exposed to the type of marketing I'm going to be talking about in this blog. Most black owned businesses follow the "ivy league" style of marketing where you grab a bunch of money, throw it at an ad-executive and hope for the best.

I'm here to tell you, you'll drive yourself crazy doing that and you'll break the bank before you go crazy.

Most ad-agencies have no clue as to what marketing really is. All they know is that you "think" you need advertising and it's their job to sell it to you, whether it works or not.

Marketing is truly everything you do for the lifeblood of your business. The way you answer the phone, the way your website is set up, everything will either make you or cost you money.

Chances are - you want your business to make money right?

If that's the case, you don't want to miss my next post.

It'll hit home harder than a hurricane in New Orleans...